Liz Wool, President and founder of Wool Consulting Group, contracted me over the spring and summer of 2019 to revamp her company branding.
Here’s a look into the process of designing her final logo.
In addition to the logo, I developed the new brand bible and templates for her webinars.
Beginning ideas for the logo
Versions 1 through 4
Version 5
With this version, we tested out adding rest of the company name. We ultimately decided to go with sentence capitalization
Version 7
Final logo design